Why renting?

The main reasons for cancelling a fitness club subscription are:

  1. It is too expensive (40%)
  2. I wasn’t using my membership (30%)

Offering a chance to rent a membership creates time & price flexibility that your clients appreciate. This appreciation boosts your fitness club’s retention up to 18% in net members.

More good reasons to start renting for retention

Retention

Renting is an option for membership cancellation. According to a study of 800 club members, every fourth rental transaction prevents a cancellation.

Customer satisfaction

The value of your service increases with renting. More than half of the users consider the renting as a very important part of the whole service experience and more than 80% would recommend it  to their friends.

Customer acquisition

Every rent brings a potential new member into your club. Use your current members as your sales channel and get new customers without marketing efforts.

Sales efficiency

It is easier for the client to commit to your service when he knows it can be rented. According to a survey of 800 members, every 3rd considered renting as an extremely important factor when deciding to subscribe to a membership.

Why Dorent?

Dorent is the easiest way to start enabling  membership renting.

  • Easy and fast deployment: Dorent can be deployed without software developers and IT -projects.
  • Flexibility and control: Design the best possible rental model for your club. This creates transparency and control to every single rent.
  • Turn-key solution: Dorent has developed and tested best practices of renting for every role in your organisation. 

  • No integrations: Dorent works without any integrations to your current IT -systems.
  • Clear earnings model: Your current earnings model is not affected. Each rent brings you cashflow that wasn’t there before. 
  • Flexible pricing: Our pricing is based on the actual cashflow created. We earn only if you earn.

Target industries

Dorent works best for organisations, where the success of the business is based on maximising retention. These are examples of such industries:

Fitness Clubs

Dorent enables membership renting for fitness clubs. All the cashflow is directed to the club and the club members will receive their compensation as giftcards, to be used at the club.

Contract Parking

Dorent creates added value for the contract parking service providers by creating new revenue from handling fees and cross-selling.

Golf Clubs

Enabling short-term renting for club members will increase your customer satisfaction and retention. The value of the membership increases while it is made more flexible.

Success Stories

Liikuntakeskus Hukka

Liikuntakeskus Hukka from Oulu Finland has offerred renting to their customers already for years. The club has more than 2000 rental transactions on a yearly basis. Dorent has created new revenue streams, cross-selling and improved retention for Hukka. All these put together, Dorent rental marketplace can count for  up to 18% of the club’s current net members. 

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Pricing

No investments needed, Earnings start from the very first user.

Setup Fee

€999Single payment
  • Includes access rights to Dorent, rental framework creation and setting up the payments.

Transaction fee

10%Per transaction
  • Transaction is 10 % per transaction, minimum of 5 euros. The fee includes all the payment provider fees.

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